I am really inspired by designers or developers that think beyond the brief, designers that say "let's try this" or "how can we make it look better", and developers that think about the user, how the user interacts and what bandwidth they are using. It's these individuals that make the difference in the industry, and I am very proud to be part of those individuals that go that bit further for a better experience.I have always tried to create ads that are groundbreaking, simple, effective and animated in a way that doesn't destroy the message. I am very honoured to have worked with many agencies that give me creative freedom, this allows me to have no limitations to creative expression, and in return makes my work stand out against others.
It is this standing out that allows me to win awards for creativity, animation and interaction. There was a point back in 2011 where I won FlashTalking's Campaign of the Month for 6 months straight, and where DoubleClick would use my ads in their Rich Media previews each year. One award that I am very proud to have won was for FEED in 2009, the International Campaign of the Year for Eyeblaster (Sizemk). The award was for Chanel's first digital campaign that went live in 18 countries, and consisted of 7 locally connected homepage takever ads for MSN.At the end of the day, these ad's only last a matter of days or weeks so why not make them the best they can be, and to attract as many impressions as possible.
